Presentation: “Optimizing Spend In the Mobile Ad Space”
Kate Walsh – VP of Sales, 3DAYS
11:00 – 12:00 PM
Presentation: “Demystifying Metrics: Making Numbers Work For You”
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
12:00 – 1:00 PM
Lunch
1:00 – 2:00 PM
Rapid-Fire Case Studies
Viral Mobile Ads
Time-based Targeting
Crafting Your Brand Story
When Ads Advocate Action
2:00 – 2:20 PM
Networking Break
2:20 – 3:00 PM
Presentation: “The Mobile Ad Process: 7 Steps to Success”
Jerry Zen – CEO of 3DAYS
3:00 – 3:45 PM
Panel: “Consumer Feedback: When Ads Talk Back”
Jenny Grace – Founder, Target Tween (moderator)
Vee Nguyen – Editor, Ad Market Magazine
Sara Chen – CEO, AdTank
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
3:45 – 4:00 PM
Closing Remarks
Jerry Zen – CEO of 3DAYS
4:00 – 5:30 PM
Rooftop Cocktails
The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
About 3DAYS
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.
